Ad-hoc query is an instant database inquiry processed by respective users directly in obtaining raw data insights; furthermore, the very foundation of interactive data analysis. Case in point: An executive wants to identify, in real time, which of his products sells best and why. In this scenario speed in real time accuracy is paramount in volatile markets, particularly when identifying why. Paving the way through ever escalating change and reaction time demands - the value of the dollar fluctuates from day to day.
— Philipp Stoeckler 2011/12/14 18:13